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Report from CZECH ONLINE EXPO 2023

All articles 15.03.2023

We participated in the Czech Online Expo 2023

In February 2023, the Czech Online Expo took place, bringing together people and companies in the digital world. Every year at this event you can discover a lot of interesting impulses, new products and services, discussion about trends and innovations in the digital world and also a space for networking with people you normally can't meet.

The main topics this year were digitalisation, e-commerce, artificial intelligence, blockchain, the Internet of Things and many more. Attendees had the opportunity to discuss these topics with a lot of experts and soak up a lot of interesting inspiration.

The advantage is then also the opportunity to see and personally test the real-life practice of the technologies we expect.

What attracted us to COE2023?

During many of the lectures, key themes were often repeated:
  • The end of effective ad personalization with a link to cookie bar policy
  • Working with your own database and even more emphasis on 1:1 links
  • AI and its use in everyday life
  • Changing video formats
  • An outflow of advertising from traditional formats and a move to Linked IN and Pinterest
  • The renaissance of email marketing

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